Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising.  Using both print ads and  TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program.  A clinical psychologist briefly comments on the natural human response to...

Desperately Seeking Sheila plays cupid and intervenes. Desperately Seeking Sheila follows four lonely heart bush bachelors as they sign up for a match making initiative in order to date and share their lives with girls who are prepared to give up urban comfort for love in the outback. Each bachelor selects a woman, from either Australia or the UK, to join him for a month 'in situ'. The unfolding relationship is documented in extreme and challenging...

The city of Cuzco stands as the supreme achievement in architecture and aesthetics of pre-Columbian South America. Study the city's astounding features, such as its hydraulic engineering, anti-seismic construction, and its perfectly fitting stonework that defies explanation. Learn also about the culture of ancestral mummies, the golden Coricancha temple, and other architectural marvels.

Dale McFadden, a winner of Chicago's Jefferson Award shows how to select, organize and direct a theatrical production successfully. Features the history of directing, working with designers, how to select a play, the principles of staging, text analysis, blocking and picturization, successful collaboration and rehearsing the play. This program is not only helpful to theatre students but is also a tremendous asset to first time directors.

The social convoy can be described as the group of people who accompanies us on the journey of life. This social grouping is a critical element of good adjustment and well-being at every stage of development. We are social creatures and thrive on these interactions and relationships as we grow and develop. The makeup of the social convoy changes over time, though family members usually comprise a part of that convoy.

During his reign, Herod also built Greco-Roman style cities in his non-Jewish territories. Here, Professor Magness guides you through the most famous of these: the port city of Caesarea Maritima (where Paul was imprisoned, according to Acts 23-24). Comb through the ruins of the city's harbor, hippodrome, aqueducts, and more.

Videofashion Collections presented by Videofashion Daily is a front row seat to the creative genius of New York, London, Milan and Paris Fashion Weeks that set the fashion trends for Spring/Summer and Autumn/Winter. Videofashion Collections delivers comprehensive and rapid coverage of each major fashion show, complete with extensive and unparalleled VIP access to, and interviews with: designers, fashion editors, makeup artists, models, fashion luminaries,...

Consider the brain science behind nostalgia. Why do we, as well as members of other species, tend to avoid novelty over time in favor of the familiar? Taking you through some rather eccentric research of his own, Professor Sapolsky uncovers some startling facts about the psychology, neurobiology, and evolution of this phenomenon.

In this program we will compare other rivers where industry has left its mark. Rivers like the mighty Hudson where PCB clean up has been revolutionized. New Jersey's Passaic River, which is considered one of the most polluted bodies of water anywhere. The Gowanus Canal that runs through Brooklyn New York where you'd think twice if you wanted a dip on a hot day. Lastly, its the Fox River in Wisconsin that is one of the largest cleanups on record....

COPD (chronic obstructive pulmonary disease) is a long term disease of the lungs which causes shortness of breath and includes emphysema and chronic bronchitis. It is one of the leading causes of death and preventable hospitalisation in Australia and places a heavy burden on patients and the healthcare system. While there is no cure for COPD, the disease can be managed to help people breathe easier, stay out of hospital and improve their quality of...